Parents struggle to cook well and keep track of the freezer and pantry. Parents with two children and more fail to cook proper, healthy meals during weekdays due to time constraints.
I worked to create an augmented cooking and shopping experience for big families. Through user research, sketching, rapid prototyping, and usability testing I was able to design an MVP concept of a mobile app that allows users to meal plan with easy and quick meals to prepare and shop additional missing items.
User research of families from different neighborhoods of the city helped develop a unique meal planning experience which allows customers to be organized. The biggest pain point for parents is that cooking takes too much time and shopping without a list. They think by buying more they will have more options, but they end up wasting food.
I used affinity mapping to assist in developing the personas that informed the design process with concepts for features. By keeping users pain points in mind, I was able to design solutions guided by empathy.
Using an agile approach I developed several iterations and tested each one several times. By testing early on in the design process I was able to adjust the areas of user confusions and difficulties like too many buttons, or confusing sign, etc. Throughout this process, I have seen how important it is to always be testing.
Through user research, sketching, rapid prototyping, and usability testing I was able to design an MVP concept of this mobile app.
Test the most recent iteration to see how the new version of navigation is received.